Zoya’s Atelier Comes to Falls Church

The boutique specializes in bridal and formal couture from hard-to-find designers.
Amy and Zoya Bitici in their new Falls Church boutique

Amy and Zoya Bitici in their new Falls Church boutique. Photo by Elliott O’Donovan

Paging all brides-to-be—or anyone who has a formal occasion and wants to stand out from the crowd: Zoya’s Atelier has arrived in Falls Church with custom and ready-to-wear couture unlike anything you’ll find in the area.

The shop, which opened in January in the former Stifel & Capra space on West Broad Street (after receiving an extensive interior makeover), takes its name from co-owner Zoya Bitici, a former Parsons School of Design instructor who holds a degree from the Fashion Institute of Technology and previously owned a design studio in New York City. She runs the new store with her daughter-in-law Amy Bitici, an interior designer and former BBC employee whose family ran an exclusive women’s boutique, Alice, in London for 30 years. Both now live in McLean.

“We’re about exclusivity, individual and professional service, and a shopping experience with honest feedback,” Amy says. “Our ethos is empowering women of all shapes and sizes.”

The boutique will carry eveningwear from a handful of hard-to-find designers, and will offer bespoke creations designed by Zoya herself, featuring hand-embroidery, hand-beading, crocheting and needlepoint. Services also include custom alterations on men’s and women’s formalwear, regardless of whether or not the item was purchased from the shop. www.zoyasatelier.com

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