Dominion Electric Supply Company, Inc.
Within our first year of being open to the public, our re-envisioned space has been named a “Five-Star Showroom” by Lutron and “Best Lighting Store” in the Best of Washington DC 2021 awards by Modern Luxury DC magazine. The showroom also won two national awards at the 2021 Lightovation Dallas International Lighting Show. We take this as confirmation that we truly achieved the “best in class” criteria put forth by our CEO.
Q: What is the biggest challenge in your job?
A: It’s overcoming some of the typical misconceptions regarding lighting: that good lighting is expensive, that it’s fine if it’s an afterthought and that it’s only about appearance. What people don’t realize is that the success of any design hinges on how it’s lit – our ability to see is based entirely on light. And even more than that, it has been proven that light directly influences our emotions and health, so if there’s one space to get it right, it’s at home.
Q: What makes you different than your competitors?
A: Unlike run-of-the-mill lighting stores or big-box retailers, we’re not focused on selling things. We’re interested in selling an experience, on demonstrating our expertise and creating a partnership with our clientele to guide them through what can be a very confusing process. I like to call us “lighting Sherpas” – we’re those trusted guides that lead the way through a daunting, yet very important endeavor.
Q: How do you employ new technology to help your clients?
A: We are using technology in new ways. We use Photoshop to help our clients visualize different decorative fixtures in their existing space, which creates far more confidence in the decision-making process. We’re also using QR codes on all of our fixture tags in the showrooms to allow total transparency and easy access to details about each model. Our clients are able to see specifics about sizing, finishes, options and, most importantly, proof that our showroom pricing is better