Q: What is the biggest challenge in your job?

A: It can be challenging to overcome common misconceptions about lighting, such as good lighting is expensive, it’s not a significant part of a project and whatever your contractor offers from big-box stores like Home Depot will be fine. What people don’t realize is that the success of any design hinges on how it’s lit—our ability to see is based entirely on light. It’s also been proven that light directly influences our emotions and health, so if there’s one space to get right, it’s at home.

Q: What makes you different than your competitors?

A: Unlike run-of-the-mill lighting stores or big-box retailers, we’re not focused on selling things. We’re interested in selling an experience, demonstrating our expertise and creating a partnership with our clientele to guide them through what can be a very confusing process. I like to call us “lighting Sherpas”—we’re those trusted guides that lead the way through a daunting, yet very important endeavor.

Q: How do you employ new technology to help your clients?

A: We’re definitely using technology in new ways. We use Photoshop to help our clients visualize different decorative fixtures in their existing space, which creates far more confidence in the decision-making process. We’re also using QR codes on all of our fixture tags in the showrooms to allow total transparency and easy access to details about each model. Our clients are able to see specifics about sizing, finishes, options and, most importantly, proof that our showroom pricing is better than anything they can find online.

• Furniture Lighting and Décor Showroom of the Year, 2021, 2022
• Modern Luxury, Best of DC 2021, 2022
• Home & Design, Designer’s Choice
• ASID “Best Environment Designed for Retail,” 2021