Dominion Lighting & Dominion Electric Supply Co.
After 80 years, Dominion Electric Supply continues to be one of the few family-owned and operated electrical distributors in the United States. In 2020, it created an entirely new brand for its residential lighting division: Dominion Lighting.
As part of the rebranding effort, Matt Rowan, now VP of Residential Lighting, worked with CEO Stephen Krooth to “completely rethink the experience of shopping for and understanding lighting.”
The result is truly best-in-class, with elegant and open gallery areas, inspiring vignettes, and a cutting-edge light lab that, through voice command, demonstrates the difference between basic and well-designed lighting.
Even the client experience was completely reimagined. Complimentary specialty coffee is offered right at the reception desk, new tags demonstrate transparency and superior pricing, specialty LED bulbs are available to try, and even color temperature is shown to make lighting decisions easy.
Dominion has even partnered with the local community to host a rotating slate of neighborhood artists’ work, as well as an ongoing exhibit of African-American history along the Langston Boulevard corridor.
The new flagship has already been named a Five-Star Showroom by Lutron and won two awards at the Dallas International Lighting Show, an award from the American Society of Interior Designers (ASID), Best Lighting Store from DC Luxury Magazine, and Designers Choice from Home and Design Magazine.
With upcoming renovations/refits to its Chantilly and Laurel locations, Dominion is in a terrific position to last another 80 years.
“A completely reimagined experience makes Dominion cutting-edge.”