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Heidi Ellenberger Jones

Modern Jones
4730 N. 36th St.
Arlington Virginia 22207

Why start your own real estate brokerage?
I saw an opportunity to represent women at the highest level of real estate. More than half the agents are women, but very few own brokerages. I also wanted to offer a less corporate, more personalized brand that connects with people.

How have you mentored or inspired others who are following in your footsteps?
I am a proponent of bringing women to the table through mentoring, investing and philanthropy. Through my alma mater, Georgetown University, I mentor women who are the first in their families to go to college. I am a member of Pipeline Angels, an angel network that invests in women-owned businesses, and I enjoy mentoring other entrepreneurs, challenging the natural boundaries people tend to set for themselves. I have been fortunate enough to have a group of successful women who are my biggest supporters and confidants. I encourage younger women to reach out to those they respect or admire for guidance.

What was a major turning point in your life and career?
In August 2016, my husband was diagnosed with duodenal cancer, requiring major surgery. It felt like a gut punch. He was in and out of the hospital for two years. Just when we thought we were at the end of the woods, another complication developed. He’s now approaching three years, cancer free. When life throws you a curveball, you need to pivot. That’s how I approach my business relationships and real estate transactions. You can prevail through a lot by keeping a clear goal, positive mindset and strong relationships. Reflecting on this experience, my family and I realized we were living lives propelled by fear. But when you face fear head on, it opens endless possibilities.

“I am a proponent of bringing women to the table through mentoring, investing and philanthropy.”