Q: What new ways have you found to support your clients and their projects?
A: Great lighting design can be daunting, so we’re always looking for opportunities to personalize our experience to address individual needs. Our website offers clients the ability to search thousands of options and create personalized wish lists from wherever they are on their own terms. The experience in our showrooms is just as easy: By scanning QR codes listed on every fixture we display, clients can explore available sizes, finishes, check inventory, and add to the wish lists they already started at home. They can comfortably partner with a member of our design team to refine, explore alternates and troubleshoot any technical issues before they become a problem. We’re never about a quick sale; we want to build a relationship to ensure our clients’ needs are fully supported.
Q: What do you bring to the lighting industry that customers cannot find elsewhere?
A: Upon launching our new brand and showroom design three years ago, our goal was to not just be best-in-class, rather change the class itself. By re-envisioning our showrooms as immersive environments, we moved past selling “things” to selling inspiration, insight, and above all, expertise. While we’ve received amazing recognition within our industry and local design publications, we’re most thrilled by how our approach has been embraced by our clientele. Our builders, designers, and individual homeowners know we are their trusted single source for creating beautiful experiences at home: design, fixtures, controls and even sound.
Furniture Lighting and Décor Showroom of the Year, 2021, 2022
Modern Luxury, Best of DC 2021, 2022, 2023
Home & Design, Designer’s Choice
ASID “Best Environment Designed for Retail,” 2021
ARTS Awards, Best Lighting Showroom – East/Atlantic Region 2023
Arlington Magazine, Best of Arlington 2023