Rose M. Price is a Partner at VLP Financial Advisors. She believes that strategic planning is key to creating, protecting and growing wealth. Sarah Avila is a Certified Divorce Financial Analyst and specializes in guiding individuals through the financial challenges that can accompany divorce.

Rose Price and Sarah Avila are Registered Representative of and offer Securities and Advisory Services through Cetera Advisor Networks LLC, member FINRA/SIPC, a broker/dealer and Registered Investment Adviser. Cetera is under separate ownership from any other named entity.

Q: Why do you do what you do? What motivates and inspires you?

A: Rose M. Price: I am passionate about helping people plan and navigate their financial futures, striving to provide individuals and families with financial confidence so they can focus on what brings them the most joy in life. My clients’ best interests are at the forefront of everything I do, and I am always glad to answer any questions and concerns, explaining even the most complex financial concepts in the simplest terms to ensure they can make the most informed decisions.

Sarah Avila: Financial journeys are not linear. I enjoy helping clients during crucial periods of financial need, advising them in the areas of retirement, Social Security insurance, investing, tax considerations and estate planning, and offering goal-based financial plans to help them meet short- and long-term objectives.

Q: How are financial realities different for women?

A: Rose M. Price: Many people do not realize that women need to save more money for retirement than men. They live longer, so, in addition to spending more time in retirement, they will have higher health costs as they age. Women are also more likely to take time out of the workforce to care for their families and, therefore, will benefit from having a defined retirement goal.

Sarah Avila: Planning for retirement should be at the top of every woman’s to-do list. A financial plan provides a long-term road map for handling your money, helping you pinpoint key opportunities and weaknesses in your finances, and take subsequent action.